Message from Com. Brinly about brand mark - March 23, 2012
Spring has officially arrived this week! As the grass and trees turn to green again, we also find ourselves in the midst of renewal and refreshment.
As we move forward with our re-branding strategy, I want to give you a look into how the Kentucky Career Center name and iconic arrow came to be our new Brand identity.
We started with our Brand Promise. We have shared the promise with you, and it is posted in your offices around the state, in order to simply state our shared mission and goal to foster a best-in-class workforce development system in the Commonwealth. Our new Brand Identity is a reflection of this mission. Focusing on the ideas of guidance and growth, its bold simplicity will serve as a reflection of whom we are and who we strive to become. Kentucky Career Center is where growth begins.
One common logo is our instant identifier. It sets us apart as a complete system whether you are in Paducah, Elizabethtown, Covington, Hazard or Somerset. A logo can:
• Create a strong consistent brand expression
• Breakdown silos
• Build credibility and trust
• Help organize a system
• Create budget savings & efficiencies
• Boost morale
The Kentucky Career Center Master Brand Mark consists of two elements: the Arrow Symbol and the Logotype. The arrow symbol was designed to be a symbol of forward progress, guidance and growth. The green color was chosen to be bright, optimistic and contemporary. The core color of green was inspired by the green traffic lights that guide us to move forward.
The font used in the Master Brand Mark is Neo Sans Pro. It is a Sans Serif typeface prized for its detail and strong presence. It is professional, honest, approachable and at the same time, an extremely flexible and highly legible font.
This is just a glimpse into the power of our new logo and what it can do for us as the Kentucky Workforce System. I hope you are getting excited as we get closer to showing off our new brand to our customers.
Beth A. Brinly
Commissioner