Message from Commissioner Brinly about website - March 30, 2012

Who today hasn’t heard of Facebook, Twitter or YouTube? Ask the same question 10 years ago, and no one would know what you were talking about.

In the world of status updates, Tweets and apps, the advances of technology are setting the pace of our society. Technology is changing the way we communicate by allowing us to interact freely and immediately on a global scale.

In our workforce development system, we rely on technology to help communicate and execute our Kentucky Career Center Brand Promise, and that’s why our website is undergoing a dramatic makeover.  Our website is essentially the front door to the Kentucky Career Center, the first chance we have to interact with our customers.  It must be a flagship representation of our Brand Promise to provide employers a qualified, skilled workforce while offering the people of Kentucky career, job training and educational opportunities.

As we move closer to the launch of the Kentucky Career Center brand, we are working to ensure we are a best-in-class asset to our customers. One way we are achieving that aspect of our Brand Promise is to update our website to make it customer friendly. 

Some enhancements currently underway are:

·        Single entry-point website – Featured website to access all of our services

·        Focus Talent – Employer portal where employers can post job openings & search resumes

·        Focus Career – Career portal where jobseekers can create resumes with Resume Builder & search job openings

·        Focus Assist – Staff portal where staff can manage both systems depending on their level of security

·        Online video tutorials – Instructional videos on some of our basic services

In the development of the ideal Customer and Employer Customer Journey’s (posters of these Journeys are posted in your offices), it is evident that our website has a presence in almost every phase of the journey. We have assembled a qualified team of experts to help us improve the customer experience on our website. A positive website experience on the Pre-Visit of their trip will make for a better experience for our customers as they move through the phases of their journey with us.

Beth A. Brinly

Commissioner